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About Us

Nine50 was founded by Lee-Ann Kelly in Sydney, Australia, 2007. 

After a successful career in Retail Sales and Management Lee-Ann made the move to pursue her dream of business ownership. Nine50 was developed as a business to utilize all of Lee-Ann's skills and experience and to include all of the things in life which she was passionate about, including more time with family. "To have a successful retail business I had to LOVE whatever I was going to sell" says Lee-Ann.

In 2006 Lee-Ann embarked on a mission to find Silver Jewellery unique to the Australian market that she could be passionate about selling.  After months of research Lee-Ann discovered Peruvian Silver. "I literally cried as it was exactly what I had been searching for. Beautiful, Handcrafted, High Quality 950 Silver that I could passionately sell at the same time as making purchases that keep traditional skills alive and help people and communities to prosper."

January 2007 Nine50 was born! Amazingly Lee-Ann's family was already at that time sponsoring a child in Cusco, Peru. "I barely knew anything about South America and had never travelled outside of Australia". Within a few months of placing her first order Lee-Ann travelled to Lima, Peru for the first time to meet with suppliers, visit sponsor children and experience Peruvian culture for the first time. Lee-Ann has since travelled many times to Peru, has learnt to speak some Spanish.

Initially selling Party Plan, Nine50 recruited consultants in both Sydney and Melbourne and in addition developed a wholesale business selling to boutique stores around Australia." I am forever grateful to my family, Nine50 consultants and retailers who supported me and believed in Nine50 in those early days." says Lee-Ann.

Trading now for over 12 years Nine50 has a large and loyal customer base and is supported by many wonderful customers. "Developing Nine50 has enabled my family to sponsor many Peruvian children through Compassion Australia as well as find sponsors for many more. We have been blessed to travel to Peru to meet our beautiful sponsor children and have witnesed first hand the life changing impact Compassion makes in the fight against poverty ." Nine50 has also provided over 100 micro-loans to Peruvian women wanting to begin or expand a business via  In addition Nine50 is impacting the lives of many wonderful Peruvian business owners and Artisans who create Nine50 Jewellery and Giftware.

Nine50 Jewellery is 950/1000 parts silver (95%), which has a greater purity than 925 Sterling Silver 925/1000 (92.5%). Nine50 designs are made with the highest-quality materials that include semi-precious stones and polished gems sourced from many places around the world including Mexico, North America, the Amazon and the Andes. Peruvian silversmiths are heirs of long traditions that date back to pre-Hispanic times so every piece of Nine50 Jewellery is handcrafted using techniques handed down over hundreds of years. 

As a member of the Fair Trade Association of Australia and New Zealand, Nine50 chooses to purchase products that are made in accordance with their values. Nine50 undertakes extensive research (including travel) to ensure suppliers act in compliance with local and international laws and strives to build equitable and sustainable trading partnerships. Nine50 is a business with a compassionate mission. We honour the value of seeking to bring justice and hope to the poor and as a company we strive to create and promote opportunities to alleviate poverty.